The bear was a runaway success when it was introduced in 1985, becoming a timeless icon of TOUS and cementing our place as a household name in Spain. An enduring pop culture icon, the bear is still inspiring curiosity and creativity across generations.
Affectionately named Oso, our icon continues to stand as an invitation for artistic expression today, celebrated in the Barcelona Design Museum and around the world.
Oso is more than just a symbol. It’s part of our heritage, and part of our evolution—as we share the vibrant spirit of Barcelona around the world.
The bear was a runaway success when it was introduced in 1985, becoming a timeless icon of TOUS and cementing our place as a household name in Spain. An enduring pop culture icon, the bear is still inspiring curiosity and creativity across generations.
Affectionately named Oso, our icon continues to stand as an invitation for artistic expression today, celebrated in the Barcelona Design Museum and around the world.
Oso is more than just a symbol. It’s part of our heritage, and part of our evolution—as we share the vibrant spirit of Barcelona around the world.
The bear was a runaway success when it was introduced in 1985, becoming a timeless icon of TOUS and cementing our place as a household name in Spain. An enduring pop culture icon, the bear is still inspiring curiosity and creativity across generations.
Affectionately named Oso, our icon continues to stand as an invitation for artistic expression today, celebrated in the Barcelona Design Museum and around the world.
Oso is more than just a symbol. It’s part of our heritage, and part of our evolution—as we share the vibrant spirit of Barcelona around the world.
