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The Oso Edit
ICON TOUS
Our icon.
Our icon.
Our icon.
A spark of joy. That’s the heart of our design philosophy, and our bear icon is no exception.

Rosa Oriol Tous’ decision to bring the classic teddy bear into the world of fine jewelry was a bold and unexpected move. Her imagination and vision still motivate us today, and our bear icon continues to serve as a symbol of joy and canvas for creativity, reminding us to bring joy and self-expression into everything we do.
A spark of joy. That’s the heart of our design philosophy, and our bear icon is no exception.

Rosa Oriol Tous’ decision to bring the classic teddy bear into the world of fine jewelry was a bold and unexpected move. Her imagination and vision still motivate us today, and our bear icon continues to serve as a symbol of joy and canvas for creativity, reminding us to bring joy and self-expression into everything we do.
A spark of joy. That’s the heart of our design philosophy, and our bear icon is no exception.

Rosa Oriol Tous’ decision to bring the classic teddy bear into the world of fine jewelry was a bold and unexpected move. Her imagination and vision still motivate us today, and our bear icon continues to serve as a symbol of joy and canvas for creativity, reminding us to bring joy and self-expression into everything we do.
The bear was a runaway success when it was introduced in 1985, becoming a timeless icon of TOUS and cementing our place as a household name in Spain. An enduring pop culture icon, the bear is still inspiring curiosity and creativity across generations.

Affectionately named Oso, our icon continues to stand as an invitation for artistic expression today, celebrated in the Barcelona Design Museum and around the world.

Oso is more than just a symbol. It’s part of our heritage, and part of our evolution—as we share the vibrant spirit of Barcelona around the world.
The bear was a runaway success when it was introduced in 1985, becoming a timeless icon of TOUS and cementing our place as a household name in Spain. An enduring pop culture icon, the bear is still inspiring curiosity and creativity across generations.

Affectionately named Oso, our icon continues to stand as an invitation for artistic expression today, celebrated in the Barcelona Design Museum and around the world.

Oso is more than just a symbol. It’s part of our heritage, and part of our evolution—as we share the vibrant spirit of Barcelona around the world.
The bear was a runaway success when it was introduced in 1985, becoming a timeless icon of TOUS and cementing our place as a household name in Spain. An enduring pop culture icon, the bear is still inspiring curiosity and creativity across generations.

Affectionately named Oso, our icon continues to stand as an invitation for artistic expression today, celebrated in the Barcelona Design Museum and around the world.

Oso is more than just a symbol. It’s part of our heritage, and part of our evolution—as we share the vibrant spirit of Barcelona around the world.