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Rolex 1908

ROLEX 1908

The new face of excellence

Elegant, classic and decidedly contemporary, the Perpetual 1908 immortalizes Rolex’s age-long daring spirit. Inheriting the brand’s historic codes as much as its numerous innovations in watchmaking, the watch marks a new milestone in the brand’s pursuit of excellence. The conception and creation of this new model testify to the Manufacture’s comprehensive in-house expertise. Inspired by an Oyster Perpetual from 1931, this completely new timepiece responds to the challenge of a slimmer watch according to the Rolex canon and heralds the arrival of the Perpetual collection, which redefines the traditional wristwatch in the avant-garde spirit of the brand. The name ‘1908’ is a reference to the date the ‘Rolex’ trademark was officially registered in Switzerland. Promising superlative performance, the 1908 carves out a place for itself as a Rolex imbued with tradition yet exuding modernity.

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It is possible that, on visiting a webpage, an advertisement or promotion is published on our products or services and a cookie is installed in the browser which we use to keep a record of our advertisements, in relation, for example, with the number of times they are seen, where they appear, at what time they are seen, etc.

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Rolex section

While navigating on the Rolex section of our website, some cookies are controlled by ROLEX SA which applies the following Cookies Policy