Tender Stories Nº9, the new story of TOUS for this Christmas
The protagonist of this ninth installment of Tender Stories is again the Oscar-winning actress, Gwyneth Paltrow, who on this occasion stars as twin sisters with a great complicity, Annie and Grace, who must pass three tests to achieve the most precious asset of their Aunt Edna: her TOUS necklace.
And who will decide the winner? It will be the users who will choose which of the two sisters deserves to win. We seek, through this campaign, to focus on digital media and invite the user to participate and be part of this endearing story.
The responsible for the audiovisual piece was again Víctor Carrey, who perfectly captures the essence of TOUS in each of his pieces, from a marked cinematographic character that is reflected in the visual look and care of all the details of art, as well as the depth and personality of all the characters. The campaign, which will be multi-channel and global, can be seen in 17 countries and has been adapted to 17 languages. Xavi Gordo has been the photographer in charge of the graphic campaign that will appear in print, outdoor and in the 600 stores that the brand has worldwide.
TOUS is committed to expanding talent in its most strategic areas
In addition, these appointments reflect the commitment of TOUS for female talent in the management team and commitment to parity.
The incorporation of Carolina De la Calzada seeks to reinforce the importance that TOUS grants to respond to the new habits of consumers, betting on the digital transformation, omnichannel and flexibility of its service. With the aim of continuing to integrate the jewelry and accessories area, Eva Gallego will continue to develop the accessories business area. Finally, the appointment of Lopera shows the relevance that the company gives to the Mexican market, which has become the second most important and, where TOUS already has 74 stores.
In the words of Alba Tous, President of TOUS, "the incorporation of profiles with the trajectory and solidity of De la Calzada, Gallego and Lopera will contribute very positively to the sustainability and development of the brand, while facilitating access to new opportunities commercial and relationship that will provide a great strategic value at global level".
TOUS Worldwide Meeting 2018 takes place in Lisbon
The following morning was the plenary session, where ‘We are TOUS’ was the claim under which Rosa Tous, Marta Tous, Anaïs Durand, Carlos Soler, Jose María Folache, Salvador Campañá, Josep Maria Bosch, Anna Grau, Carolina de la Calzada and Alba Tous analyzed TOUS from our values, commenting the strategic plan to tackle the company’s future in terms of brand, product and business.
Mexico, one of the most valuable countries for TOUS
On the other hand, Rosa Tous also received a very special invitation. The Spanish Chamber of Commerce is an organization in charge of promoting and promoting trade and investment between Mexico and Spain. Therefore, and taking advantage of the stay of Rosa Tous in the Mexican country, the institution held a day in which the vice president had the opportunity to offer a conference on the success story of TOUS, as well as the expansion plans that the company has in the Central American country.
With a long history of almost 100 years in the sector, TOUS has more than 620 stores located in 53 countries around the world. 78 of them are located in Mexico, which makes it the second most important market for the company, only after Spain. After a 16% increase in sales during 2017 in Mexico, TOUS expects to close the 2018 fiscal year with double-digit growth compared to the previous year. In addition, among its expansion plans is the opening of ten new stores before the end of the year. So far, the brand is present in 30 different cities spread throughout the region, from Mexico City, to the Caribbean in the cities of Merida and Cancun.
Rosa Tous presents for the first time in Poland the collection Rosa Oriol Atelier TOUS
Rosa Oriol Atelier TOUS is a collection of jewelery based on unique pieces with exclusive materials carefully selected first quality artisans. "My mother materialized her passion for the jewelery sector in this unique collection while remaining faithful to the values of TOUS based on the most traditional tradition", explained Rosa Tous during the presentation. The Rosa Oriol Atelier TOUS collection was born in 2015, and it is no coincidence, since that year the marriage formed by Rosa Oriol and Salvador Tous celebrated its golden wedding.
With more than 50 years of marriage and professional career, Rosa Oriol wrote an autobiographical book narrated from her most personal vision about the most important historical milestones of TOUS accumulated during all these years. "The TOUS legacy continues today thanks to values such as perseverance, innovation, honesty and sacrifice that my mother recognizes as her own", explained Rosa Tous during the event.
TOUS landed in Poland for the first time in 2009 with the opening of its store in Bonarka. The good reception of its customers has made possible that, today, the brand has a very loyal consumer profile, 1 e-commerce and 40 retail stores distributed throughout the country. Without a doubt, love, creativity and enthusiasm for jewelery work are the secrets of TOUS's success as one of the most desired affordable luxury jewelers in the world.